On the Saturday before publishing this article, I — a New Jerseyan — attended a North Carolina presentation. The best thing I got out of it can be summed up in one sentence: a business presentation is only as big as we make it. There are some astonishingly simple ways to make a routine event look like the Super Bowl, and to make major event look boring and worthless. It’s all in how we treat it, which feeds into how our prospects see it. Continue reading “How Important is Your Business Event?”
How Important is Your Business Event?
As important as you want it to be.