How to Start Your Cold Call the Right Way!

Everybody knows that cold calling is one of the most debatable methods of marketing. On one hand, some people see it as the most useless and outdated form of marketing. On the other hand, some people still earn great business from it. One of the key differences between the two sides is that those who gain from cold calling typically have a better understanding of what catches the prospect’s interest. And it starts with the opening statement.

What is the Best Time For You to Post on Social Media?

Some entrepreneurs have social media listed as one of their most frequently-used business tools. Some people post tens of new content every day. Others keep their posting to a minimum of single digits per day. In which case, it especially helps to schedule those posts around the times of day that will be seen by the biggest possible audience.

How to Make Your Google Plus Content Stand Out!

What I like best about Google Plus is its vast array of communities. Communities are pages for people to chat and post about common interests, such as comedy, parenting, and business. Quite a few of these communities have hundreds of thousands, even millions of members. Would it hurt to get your business in front of that many people?

How to Make Your Business Cards Stand Out!

If you’re like most people, your business cards may have your contact info, the name of your company, and your product(s). Some of you might have product info on one side, and the other side might be advertising your business opportunity. The traditional ways are fine, but when you’re doing what most people do, it becomes that much difficult to stand out from the crowd in your prospect’s eyes. There’s an awesome “business card hack” that I would like to share with you. Might help you get more leads, might not.

Are You Chasing People, or Being Chased?

Everybody knows that there are some major differences between calling a random prospect, and having a prospect call you. One difference is that it is more satisfying, and in many cases, rewarding, to talk to someone who knows what you sell, and contacts you about it. Another contrast is that they start with two different techniques.

How Much Do You Really Respect Your Business?

We all know that there are major differences between jobs and home business. However, that doesn’t mean that our business deserves any less respect from us. A great man in my company always said “If you can give this the same respect you’d give a job, in a much shorter period of time, you could be much farther ahead of the game.”

Who Needs What You Have?

If you think about it, our products and services are not meant for every person on the planet. One way of working smarter is to specifically go for the people who need what we’re selling. The places to find those people are right in front of us.

What Do Your People Really Want?

I’m just curious, when you talk to your prospects, who does most of the talking? When you’re talking to your teammate who hasn’t made a sale in a while, do you provide solutions, or generic pep talks? Unfortunately, the marketing industry is full of people who focus more on themselves than the prospect and their team.

How to Handle Prospects Who Speak Another Language!

As of this writing, I’ve lived in predominantly Spanish neighborhoods for the past 15 years. Naturally, I get quite a few calls from Spanish prospects who start by asking me a certain question: “Do you speak Spanish?” In the beginning, I would lose those prospects because no, I don’t. Then I figured out the trick to inviting people to meetings and closing sales, in spite of the language barrier.

How Important is Your Business Event?

On the Saturday before publishing this article, I — a New Jerseyan — attended a North Carolina presentation. The best thing I got out of it can be summed up in one sentence: a business presentation is only as big as we make it. There are some astonishingly simple ways to make a routine event look like the Super Bowl, and to make major event look boring and worthless. It’s all in how we treat it, which feeds into how our prospects see it.