Are You Chasing People, or Being Chased?

Which would you rather be?

Everybody knows that there are some major differences between calling a random prospect, and having a prospect call you. One difference is that it is more satisfying, and in many cases, rewarding, to talk to someone who knows what you sell, and contacts you about it. Another contrast is that they start with two different techniques. Continue reading “Are You Chasing People, or Being Chased?”

How Much Do You Really Respect Your Business?

Is it your business or your hobby?

We all know that there are major differences between jobs and home business. However, that doesn’t mean that our business deserves any less respect from us. A great man in my company always said “If you can give this the same respect you’d give a job, in a much shorter period of time, you could be much farther ahead of the game.” Continue reading “How Much Do You Really Respect Your Business?”

Who Needs What You Have?

Time to check up on your target audience.

If you think about it, our products and services are not meant for every person on the planet. One way of working smarter is to specifically go for the people who need what we’re selling. The places to find those people are right in front of us. Continue reading “Who Needs What You Have?”

What Do Your People Really Want?

Are you helping people, or are you just assuming that you’re helping them?

I’m just curious, when you talk to your prospects, who does most of the talking? When you’re talking to your teammate who hasn’t made a sale in a while, do you provide solutions, or generic pep talks? Unfortunately, the marketing industry is full of people who focus more on themselves than the prospect and their team. Continue reading “What Do Your People Really Want?”

How to Handle Prospects Who Speak Another Language!

You don’t need to learn another language.

As of this writing, I’ve lived in predominantly Spanish neighborhoods for the past 15 years. Naturally, I get quite a few calls from Spanish prospects who start by asking me a certain question: “Do you speak Spanish?” In the beginning, I would lose those prospects because no, I don’t. Then I figured out the trick to inviting people to meetings and closing sales, in spite of the language barrier. Continue reading “How to Handle Prospects Who Speak Another Language!”

How Important is Your Business Event?

As important as you want it to be.

On the Saturday before publishing this article, I — a New Jerseyan — attended a North Carolina presentation. The best thing I got out of it can be summed up in one sentence: a business presentation is only as big as we make it. There are some astonishingly simple ways to make a routine event look like the Super Bowl, and to make major event look boring and worthless. It’s all in how we treat it, which feeds into how our prospects see it. Continue reading “How Important is Your Business Event?”

How to Make a Great Domain Name!

Time to stop committing one of the deadliest marketing sins.

Imagine this: you’ve just started a home business, and you need some flyers. So you get on your computer, spend all afternoon designing a flyer, and then you realize something. The website that the company gave you won’t fit on the paper unless you shrink it to where your prospects can barely read it! That’s just one of the reasons why you need a domain name. Continue reading “How to Make a Great Domain Name!”