In the network marketing industry, the phrase “talk to more people” is thrown around more than snowballs in a schoolyard. Many salespeople confuse talking to people with shoving their company down the throats of anyone within earshot. Another way to look at it is to simply meet new people and build normal relationships with them.
Some network marketers get lots of customers after playing basketball with random people. Some people get new customers by chatting with dog owners while walking their own dogs. Some people find customers at their book club. What do these marketers have in common? You guessed it: common interests with their prospects!
Everyone knows that having common interests causes people to be drawn to one another and lower their defenses. Building relationships before selling to people not only makes them more likely to buy, it causes them to be more likely to keep your product. They have more incentive than the person whose name you immediately forgot upon signing up, and haven’t spoken to since. This is because they know you, they like you, and they trust you.
So today’s lesson is to start talking to like-minded prospects in places of your interest. That way, the TTP rule won’t feel as forced. People can smell a salesperson with an agenda from a mile away.
Meetup.com will direct you to fan clubs and all sorts of themed social events in your area. Do you like anime? Go to a local fan club; maybe even one where you can cosplay! Are you really the biggest Star Wars fan? There’s a place for you to prove it on Meetup. Do you (do) yoga? Meetup. Heck, you can find some business networking events in there.
There are online message boards and social media groups specifically made for people with certain interests. Do you study The Secret? Join some Abraham Hicks Facebook groups! Are you a Potterhead? Join some Harry Potter communities on Google+! Do you still love your favorite childhood shows, toys, etc.? Go to the retrojunk.com message board! Anything you can think of, there’s likely a club for it online. Isn’t technology awesome?
Avoid pitching to everyone, of course. Just focus on being a human without an agenda other than to socialize. Then they’ll be more likely to listen to you regarding your line of work when the subject does organically come up.
Make a nice day!