Are You Chasing People, or Being Chased?

Which would you rather be?

Everybody knows that there are some major differences between calling a random prospect, and having a prospect call you. One difference is that it is more satisfying, and in many cases, rewarding, to talk to someone who knows what you sell, and contacts you about it. Another contrast is that they start with two different techniques. Continue reading “Are You Chasing People, or Being Chased?”

How to Respond to Prospects Who Want a Job!

“So, is this a job?”

In our line of work, we often run into people who don’t want a home business, but a regular job. Naturally, some prospects end up hanging up or telling us that they’re not interested. This doesn’t have to be the end. What you say to them next can open the possibility of them joining your business anyway. Continue reading “How to Respond to Prospects Who Want a Job!”

What Do Your People Really Want?

Are you helping people, or are you just assuming that you’re helping them?

I’m just curious, when you talk to your prospects, who does most of the talking? When you’re talking to your teammate who hasn’t made a sale in a while, do you provide solutions, or generic pep talks? Unfortunately, the marketing industry is full of people who focus more on themselves than the prospect and their team. Continue reading “What Do Your People Really Want?”

How Important is Your Business Event?

As important as you want it to be.

On the Saturday before publishing this article, I — a New Jerseyan — attended a North Carolina presentation. The best thing I got out of it can be summed up in one sentence: a business presentation is only as big as we make it. There are some astonishingly simple ways to make a routine event look like the Super Bowl, and to make major event look boring and worthless. It’s all in how we treat it, which feeds into how our prospects see it. Continue reading “How Important is Your Business Event?”

How to Make a Great Domain Name!

Time to stop committing one of the deadliest marketing sins.

Imagine this: you’ve just started a home business, and you need some flyers. So you get on your computer, spend all afternoon designing a flyer, and then you realize something. The website that the company gave you won’t fit on the paper unless you shrink it to where your prospects can barely read it! That’s just one of the reasons why you need a domain name. Continue reading “How to Make a Great Domain Name!”

What Kind of People Are You Looking For?

Here’s a fun Law of Attraction activity to help you find out.

Have you ever taken the time to figure out exactly what you want in a business partner, a spouse, a best friend, etc.? There are over 7.3 billion people in the world, and it’s been reported that the average person will only meet about 80,000 of them. Out of those 80,000 people, not all of them are going to be the kind of people whom you’d want to be around, or help you move forward. So why not sort them and focus on those who qualify for your time? Continue reading “What Kind of People Are You Looking For?”

How to Find the Best Long Distance Prospects!

Time to stop posting ads in random cities!

Everybody knows that the internet allows entrepreneurs to easily expand their business to cities and states far outside of their hometown. With that brings endless options of places to post our ads. I’m just curious, if you wanted to go fishing, would you just row to some random lake at a random time? Or would you prefer to do some research and go to best spot? Marketing beyond your local audience works the same way. Continue reading “How to Find the Best Long Distance Prospects!”