At first glance, fellow network marketers seem like the great prospects known to the universe. But there is a right way and a wrong way to recruiting them. Which one are you? Let’s find out.
I’m just curious: Do you really love your company? I mean, are you using the products and working hard as a distributor? Is yours the company that you see getting you to an early retirement and leaving a legacy?
If you’re like most people, you’ve answered yes to those questions, and have years of loyalty to prove it. You may have had your doubts in the early months, but the products, company, people, etc. grew on you. Your colleagues taught you how to believe in yourself and build big dreams, and now they’re your best friends. Your loved ones told you it was a scam, and you may have even lost some over the business. You went through months, maybe years with no money. Yet you’re still here, loyal and committed.
I have some good news, and I have some bad news. The good news is, you’re passionate about your company. That’s a valuable trait that will take you places. Keep up the great work!
The bad news is, most marketers don’t know how to talk to people like you!
It can be tempting to try to convince other network marketers to see that your company is better than theirs, and that they should switch. After all, they have the experience, skills, and mindset we crave in a downline. Surely, your “superior” company can help them make the most of all that, right? Maybe, but there’s another quality that marketers need in order to be successful: passion.
You see, passion is a difficult thing to break. Passion is why people continue working for a company their family hates, and will angrily defend their company to the end. Passion is why people who are used to living paycheck to paycheck would rather work for their part-time company that only pays them when they make a sale. Passion is also why they’ll see other companies that provide a larger compensation, but stick with theirs.
It doesn’t matter if your company pays more. It doesn’t matter if your service/product is easier to sell. It doesn’t matter if your company is the #1 in the MLM industry. To most marketers, their company is the best because that person is passionate about it. So passionate that they won’t even look at other companies. And no amount of comparisons or “magic marketing phrases” is going to convince them to join your team when you’re putting theirs down.
That’s not to say that you can’t connect with them. By all means, build relationships with other network marketers; we’re still humans who enjoy making friends. My point is to let go of the “me, me, me” and focus on building networks. If you have skills and survival tips that can help them with their business, teach them. Get their business cards and give them to people you know. Learn about their business so that if you meet potential customers for them, you can direct those customers to your new marketing friend.
You never know; they may return the favor. And if they ever happen to leave their company or want to work in more than one company, they’ll know who to call!
Make a nice day!