Some entrepreneurs have social media listed as one of their most frequently-used business tools. Some people post tens of new content every day. Others keep their posting to a minimum of single digits per day. In which case, it especially helps to schedule those posts around the times of day that will be seen by the biggest possible audience.
There is a lot of information out there on the best times to post on the various social media platforms. By taking action, you can see that the given answers are not always right for you. Even the researchers themselves have trouble agreeing on specific times. Here are some free to low-cost tools that will show the best times for you to reach your audience on Facebook, Twitter, etc.
Facebook – Grytics
Grytics is an online tool — no downloading required — that allows you to look up Facebook groups and view an hourly chart of what times see the most engagement, based on the past 30-90 days. For instance, at 9:00am, a group might have 4,000 people looking through it. At noon, that group might get 10,000 viewers. At 8:00pm, maybe 8,000 people will be there to see your content.
There is a 30-day free trial, and you can search up to 3 public Facebook groups for free. If you want to do more than that, you’ll have to subscribe to one of their monthly packages, which start at $12 per month.
Instagram – Iconosquare
Iconosquare is an online program and an app that analyzes the feedback received from your previous Instagram posts, such as views, likes, and comments, and shows you when you can expect to receive the most feedback. In other words, what times and days your content will be seen by the biggest audience.
It will also tell you how effective your hashtags are by showing how many people found your post by looking up said hashtag. In addition, this popular tool allows you to manage your Instagram from your computer. This allows you to like, reply to comments, and schedule new posts.
Iconosquare will start you off with a 14-day free trial. From there, you’ll have to pay a minimum $9.00 per month.
Twitter – Tweriod
There is a free online program called Tweriod that analyzes up to 1000 of your Twitter followers, and uses that data to show you the best times and days to post. It also shows you what times most your followers will be online. Tweriod will even show you an hourly graph of when your followers will be online. Just log into your Twitter, and you’re all set.
You can add more followers by paying for a premium account. That would be between $3.99 and $15 per month.
Pinterest – Tailwind
Tailwind actually works for both Pinterest and Instagram. It monitors your Pinterest content by category, board, keywords, and hashtags. In addition to showing you what times will get the most eyes on your posts, you can also schedule new posts from there based on what time people are most likely to see what you put out there. On the Instagram side, it does what Iconosquare does, plus locate like-minded Instagram users.
There is a free trial, and the versions with more features, such as viewing your peak times and days, start at $9.99 per month.
Not all entrepreneurs invest all day in social media without a care in the world of what time it is. For those of you who keep a small window on Facebook, Instagram, etc. time, these tools will help you decide the best times to post your business content.
Make a nice day!