I’m just curious, have you ever had a computer take too long to load something for your prospect? What do you do when your prospect is on the phone, and you’re filling out their application on a computer that suddenly freezes? Most marketers would allow an awkward silence to take over. Maybe they’ll give a sheepish laugh or grumble about their computer. If you’re one of those marketers, here is some advice for you.
First off, stay away from complaining in particular. Why speak more negative vibes into the universe? Most people don’t want to hear anyone complaining, anyway, least of all a professional business owner. Unless of course you can make a good joke about your situation. For instance, tell your prospect that your computer is so slow, that you can measure the speed with a calendar.
Or you can tell them a joke that is actually funny.
Second, that drawn-out silence can be used to your advantage. Let’s say you’re filling out an online application for your opportunity prospect. You hit the continue button, only for the computer to freeze before it goes to the next page. Rather than allow an awkward silence, use that moment to ask relevant questions. Ask them about something they told you earlier. Ask them about their goals. Ask them about their work experience.
The same goes for the prospects who are buying your products. What are some things that you don’t know about their situation? Do they know anyone else who needs what they’re buying? A computer issue is a perfect time to ask. Maybe your questions can help you find some common ground. Everybody knows that the more a prospect likes, knows, and trusts you, the more loyal they’ll be.
You can also do this when you’re watching training or overview videos with someone, only for the video to take too long to buffer. Or when the host of your business opportunity is late.
Make a nice day!