Everybody knows that Tom “Big Al” Schreiter is a legend in the network marketing industry. From his many books on the subject, to his comedic lectures, Tom has invested decades into sharing his wisdom all over the globe. Here is my take on him.
Tom “Big Al” Schreiter is a gifted speaker, as evidenced by his the wording he teaches network marketers and his profession as a public speaker. His quirky personality sets him apart from the typical, more serious and “professional” business speakers. However, he wasn’t always that way. He started out as the “personality-free, charisma-bypassed, socially-challenged, who should not be let out in public” type, as he put it. He simply learned how to be where he is today.
That’s great news for those of us in sales who are shy and quiet.
My biggest pet peeve in business is how there’s a much greater emphasis on the “rah-rah-rah” motivation than skill-building. Big Al is the first top-level entrepreneur I’ve ever heard criticize that mentality. Here is what he thinks about it:
“Personal development is important. We have to have a good attitude, be positive, have goals, but most people who join networking already have that. They are missing the skills to get the job done. That’s why I just concentrate on skills. They are all missing skills, as it is a brand new profession for them. Most people have a great attitude already, so just keep with the skills.”
One of those skills is a repertoire of simple phrases — or icebreakers, as he calls them — that not only grab people’s attention, but break through subconscious mental barriers. They aren’t limited to business, which makes them easy to practice in any conversation. I list 8 of those phrases here. Here’s an example an icebreaker:
Let’s say a person asks what you do for a living. If you’re like most entrepreneurs, you might be doing something that is difficult to simplify with words. I’ve been there for a while, and lost prospects just by rambling about my line of work. Big Al’s method is so good, I once made a sale from a random woman in a restaurant just because she asked me what I do.
First you start a question with the words “You know how…” and end the question by describing the problem you solve.
“You know how jobs keep most parents away from their kids?”
The other person will most likely say “Yes.” Now you say the second half:
“Well, what I do is help parents get paid to stay home with their kids.”
Tom has an excellent library of books. The covers alone are begging to be judged, such as How to Get Instant Trust, Belief, Influence and Rapport!, How to Build Network Marketing Leaders, and 51 Ways and Places to Sponsor New Distributors.
If you haven’t before, get on YouTube and seek out some of the many Big Al Schreiter videos. Get some of his books. Go to his workshops. Big Al is one of the greatest teachers in MLM, and will definitely help you with your business.
Make a nice day!