There’s an old saying that what you say in a voicemail will determine whether you’re important enough to be called back. This is especially true when you’re a business owner calling a complete stranger. Certain key phrases show a sense of authority that make people want to call you back.
Let’s say Chris agreed to visit my website and to expect a followup call at 2:00. I call him back, and he doesn’t answer. This is the message I’d leave:
“Hey, great afternoon, Chris. This is Jibriel Holloway. You and I agreed to talk at 2:00 about the home business, so please give me a call when you get this message. I’ll be available until 3:00, then you can reach me between 5 and 8. My number is_________. Talk to you soon. Bye!”
There are several key factors in what I said.
1. By saying “You and I agreed,” I’m reminding Chris that he made a commitment, and I’m holding him accountable for it.
2. I gave him a brief explanation of why I’m calling. Most people don’t remember what they had for breakfast this morning, so a person you’ve only spoken to yesterday probably won’t remember you by name alone.
3. By giving him a couple of time frames, I’m giving him a sense of urgency. For all he knows he knows, I have appointments with other clients ready to take his spot. It also shows that I’m a busy person with a schedule, and most people associate busyness with professionalism. I recommend telling them that you’ll be available for the next hour, then a later time frame with a minimum 2 hours in between.
4. By saying “talk to you soon,” I’m putting it out there in the Universe and into his subconscious mind that if he’s serious, we will have this call, whether he calls me or I call him. Everybody knows that confidence is attractive, and the Universe responds fastest to those who know what they’re getting.
I give my prospects 24 hours before I call them back. If they’re unavailable, this is what I’d say:
“Hey, Chris. This is Jibriel Holloway. I called yesterday about the work-at-home business you were interested in. Please give me a call back when you get the chance. I’ll be available until 5:00. If I don’t hear from you in the next 48 hours, I’ll go ahead and scratch you off my list. My number is______. Talk to you soon. Bye!”
The list is a great way to influence a prospect to take action. There’s an old saying in our industry that nobody likes to be scratched off the list. This will light a fire in them to find a way to get back to you.
My business voicemails all follow the same formula and template, with the only difference being the reason I called. I personally leave a max of 2 voicemails. Most people call me back, some don’t. Some will, some won’t. So what? Someone’s waiting.
Make a nice day!