There’s an old saying that good salespeople get lots of customers, and great salespeople keep lots of customers. In fact, 40% of sales are from repeat customers. Pleasing the the people you have now can lead to them buying more of your stuff, upgrading their services, and even advertising for you. So how do we keep in their good graces? We can start by thanking them.
A great way to do this is to send your new customers a thank you card as soon as they sign up. If you’re like most people, you get their contact info in an email when you make a sale. Also, your back office keeps track of that information.
Sometimes the conversations you had before the sale can clue you in on their interests, such as dogs or Disney movies. So pick out a card with pictures of things you believe your customer would like. Nobody likes generic or corporate stuff, so I recommend writing in the cards by hand and using their name in your message. My mentor taught me a great message to leave in these cards:
“God gave me a gift of 86,400 seconds in a day. I wanted to take a few of them to say thank you for allowing me to accommodate you with your (type of service) needs.”
For example, if you’re in the health care business, say “health care needs.” If you’re in the nutrition business, say “nutritional needs.”
Everybody knows that the older we get, the less presents we get. So why not also send your customers some birthday cards every year? Use the same method: an interesting-looking card, a handwritten message, and with your customer’s name on it.
Make a nice day!