I’m just curious, have you ever given someone your business card, complete with your website, phone number, email address, car model, favorite food, and first-born child’s middle name, and they still asked what it was all about? If you haven’t, don’t worry; you will!
Eric Worre has a brilliant response to this common question:
“I understand that you want more information, (name), and all of what you’re looking for is on the (website, brochure, etc.). The fastest way for you to really understand what I’m talking about will be to review that material. So, if I gave it to you, would you review it?”
Most people will accept that as a satisfactory answer. For one thing, it shows that your business is too complicated to explain while the two of you are standing in line at the grocery store or whatever. Also, it shows that you’re a busy person who doesn’t have time to stick around yapping business to someone you literally just met in passing on the street.
If they still want an explanation right then and there, just keep it moving. A true professional never gives their power to an impatient prospect. They understand that some will, some won’t, so what? They keep their posture and their material because someone’s waiting!
Make a nice day!