I’m just curious, have you ever noticed that most people love to take the easy way out? As marketers, we often look for the easiest way to be successful. Kids look for the easiest way to do chores without actually working. Parents look for the easiest way to get their kids to do something they wouldn’t do themselves. So why not use a simple line that allows your prospects to choose the easy option?
That line is “so what is going to be easier for you?” Ask that question, then follow it with two options; one being the choice you want them to pick, and the other being something difficult or otherwise negative that the prospect is currently doing. For example:
“So what is going to be easier for you, working another (however long your prospect has been working) for someone else and ending up with exactly what you have now, or working a fraction of that time for yourself and getting paid (your prospect’s ideal income)?”
“So what is going to be easier for you, driving 2 hours to and from work every day, or rolling over in bed and working from your laptop?”
“So what is going to be easier for you, paying $24.95 a month for a discount on your dental bills, or paying full price at the dentist because your insurance won’t cover that?”
As always, sell the benefits instead of just your product. Get your prospect so see their problem and how your service can help them.
Make a nice day!