I’m just curious, what do you think is the most common objection in all of network marketing? Could it be the price? Or the fact that the prospect has no sales experience? Maybe they don’t have time for the business. Perhaps they’ve been in MLM before, and quit after talking to all 23 people in the world.
The biggest objection in network marketing is rarely spoken aloud. All of the possibilities I just listed, and every other objection you’ve ever heard, can be traced back to this one thing. And that objection is, “what will I be risking?” Do you know anyone who likes to take risks? Well, you’re the minority, because most people hate risk!
When a prospect is unsure about joining our company or buying something, we tend to throw feature after feature in their face. Usually, the hesitation isn’t because of lack of shiny objects in your offer. It’s because they don’t want to risk failure or losing money on something that they don’t think will work.
Do you know any product testimonies off the top of your head? Can you show your prospect how to use your products? Do you have a local office where they can meet other people who work in your company and see that they’re not alone? Are you or someone you know willing to talk to their prospects for them? Do you have free training by computer, phone, and/or in-person? How many people do they need to enroll before getting their investment back?
Does your prospect know about any of these things? These examples might be even more important to them than a list of product features that they won’t be using.
Another way to help them see the rewards of your offer is to ask how well they’ll be doing without your opportunity or product. Naturally, their mind will shift to the higher price of getting your product elsewhere, or the cost of the problem you’re helping them solve. Then they’ll see the value in their investment. Start the question with Tom Schreiter’s awesome opener, “I’m just curious.”
“I’m just curious, how much would it cost to get your child’s braces without our plan that gives them a 50% discount?”
“I’m just curious, how much would it cost at the hospital if you don’t use our weight loss product?”
“How many years did you say you’ve been working? I’m just curious, how much more time are you willing to spend making someone else rich and live by their schedule, before you do the same for yourself?”
Let your prospects know how you can minimize their risks as much as possible, and you might hear them say “yes” to your offer!
Make a nice day!