If you’re like most entrepreneurs, you have certain beliefs about your prospects. Some of those beliefs are great to have, as they can boost your confidence and give you ideas of what to say. Others, however, can put you at a disadvantage.
For instance, you may have heard the phrase “assume the close.” This is a positive belief, as long as you’re not pressuring anyone. It’s okay to believe that the person you’re scheduled to follow up with today will become a customer. It’s practically mandatory to think this way.
However, there is a negative side to assuming things about your prospects. Going about it in the wrong way often leads to fear, missed sales, and antics that make our line of work look bad. Yet we cling to these beliefs because we’ve been conditioned from experience and/or teachings.
You’ll be glad — or sad, or mad — to know that some of the things you think you know about your prospects are wrong! Just a string of lies that serve as a magnet for rejection. The great news is, your conditioning can be rectified so you can earn more results.
Click page 2 below to start the countdown of four false beliefs about our prospects.