Hate them or love them, everybody knows how popular hashtags are. Adding them to your social media posts can greatly increase the viewership. Many major business know this, and have produced hashtags that led to some very creative advertisements. Some of which were even made by customers. Imagine your business and/or customers created a hashtag that went viral!
I’m just curious, have you ever seen a brand say something in an ad, which went on to gain a huge hashtag following? For example, Red Bull has a hashtag called #PutACanOnIt, where people are encouraged to take pictures while holding Red Bull cans up to objects to give the illusion that the can is part of the picture. I saw one near a waterfall where a photographer was holding a can at an angle so it looked like the can was pouring the waterfall. Seeing that over 10,000 worldwide fan photos have been created in just under 2 years, Red Bull consumers are advertising the drink for free AND for fun!
I challenge you to make your own hashtags. And if you’re up for a million-dollar challenge, build campaigns around your hashtags. What is a major problem in the world that your company solves? What is something that your ideal client would do for fun if you held a contest? What is a cause involving your company mission that you can encourage people to volunteer for?
Brainstorm some hashtags out of your answers. Hashtags should be short enough to be used in a message that fits Twitter’s 140 characters rule. They should also be easy to remember and say. You can do a Google search to find out if your hashtag is unique. If you can create a hashtag that causes Google to give you a message like the one in this picture, you’re doing it right!
When you make your hashtag, use it on every social media platform. Especially in ads that match the statement of the tag. For example, I wouldn’t recommend posting a Grumpy Cat picture that mentions Tom & Jerry and randomly uses hashtag #vitameatavegamin. Oh, and the rule of “don’t just post ads” still stands. Mix your campaign up with on-topic quotes, how-to’s, and funny pictures.
When you roll out your original hashtags and constantly use them, Google will take notice. Eventually when you Google those hashtags, your name, website, and other business info will be all over the place, on every page for anyone who searches. Who knows? You may end up creating the next #ShareaCoke.
Make a nice day, and remember to help #endthehealthcarecrisis!