If you check your email right now, I’m sure your spam and trash folders are full of messages with subject lines like “I Can Make You Rich,” “How to Make $100,000 a month,” “Stoopid Simple Strategy to Get Stoopid Rich.” If you’re like most people, you wouldn’t read any of those emails, anyway.
Have you ever been to a networking event? If so, you may have had tons of people try to recruit you. Different people from different companies probably used the EXACT same lines, word for word, no matter what you said to them. Including that “secret” anti-objection you just learned yesterday. You probably met a few people who pitched their business every single time they opened their mouths.
What is the difference between your spam emails, and the people who tried to recruit you? I have no idea, but I do know what they have in common. Like those emails, those recruiters end up in everyone’s spam filter, and their pitch gets tuned out. And their cards and flyers get trashed (not recycled). It certainly doesn’t help when several people from the same company are giving one person the same pitch for the same product/opportunity.
There’s an old saying that people don’t just join your business; they join you. If you’re just another corporate robot that only speaks Sellinese, why should anyone join you? Do YOU feel comfortable talking to people like that? Those recruiters who hound everyone and talk about their company seemingly 24/7 make up 95% of our industry, and don’t need you to join the club. Why shouldn’t the prospect join some other 0-personality robot that was drop-shipped from Corporation Inc? It wouldn’t make much difference!
If you think about it, it’s easy to stand out in the network marketing industry; just be a human. Most of us didn’t have much problem talking to people, being attractive to potential friends, and having a life before we joined MLM. Yet many of us have allowed ourselves to become living spam-emails!
I challenge you to focus on being a likable person who happens to have a business that can help people, rather than just throwing your business on everyone. Focus on building relationships, rather than first-date sales. Put your personal touch on your business. Cut back on what “everyone else” is doing, and put a (your name) twist on it. And always remember: people do business with people they like, know, and trust. So start there!
Make a nice day!