There are two types of business people in the world. One type has a super-friendly, supportive personality when dealing with prospects, then drops the act when the prospect joins. The other type is the same person, regardless of what the prospect does.
When working with prospects, we tend to be on our best behavior. Which is great when it’s genuine behavior. On the other hand, it’s almost comical how far some marketers will go to impress prospects only in the beginning. They’ll compliment the prospect all the time. They’ll claim that the company does things that it doesn’t do. They’ll promise to hold the prospect’s hand for the first few weeks of work. I’ve even seen people pay the enrollment fee for strangers who were never seen again.
I’m just curious, what do you do when that person actually does enroll under you? Do you continue to be that friendly person? Or do you instantly move onto the next potential clients and conveniently become too busy to talk to your new partner? Do you teach them your personal experiences and skills, or do you just ask your upline to babysit them? Do you make sure they’re up to speed on company/team announcements and challenges? Or do you assume that they’re plugged in at all times?
Tony Robbins said, “Do what you did in the beginning of a relationship, and there won’t be an end.” The same goes for business. Most people do not want to work with a fickle upline. If you’re reliable just to make a quick buck, then all you’re going to do for the rest of your career is make a quick buck. As great as first-time enrollments are, retention is what keeps your money coming in. Give people a reason to not only join you, give them a reason to stay with you!
Make a nice day!