I’m just curious, have you ever seen an awesome commercial that had little to nothing to do with the product, yet it got stuck in your memory for years? Have you ever seen a commercial on YouTube that was so funny that you had to share it and watch over and over?
In 1994, there was a popular commercial for a game called Crossfire. In over 20 years, I never forgot the words and rhythm to the jingle because it was so catchy. I wanted the game when I was a kid, despite the fact that I didn’t (and still don’t) know how to play it. All I knew was that the commercial looked cool.
A more recent example of commercials with little to do with the product is the Jean-Claude Van Damme “epic split” commercial. As of now, this November 2013 ad has 84 million+ YouTube views. It was made to advertise trucks, but who really cared about the trucks? It was the stunt got millions of eyes on the product, not the product itself.
Everybody loves a great joke. Think about it: when we see a funny picture or hear a funny joke, don’t we tend to replay it in our minds? In some cases, we physically rewind it over and over, tell/show our loved ones, etc. Doing these things cause the material to be ingrained in our minds, to where we think about it years later. Hmmm…
My sponsor is a master at making our opportunity presentations fun and funny. For instance, our company includes telemedicine in our medical plan. Sponsor likes to put emphasis on the fact that our network is full of licensed U.S. physicians, “in case you’re afraid that we’ll send you overseas to a witch doctor.” He definitely sends the guests — and team — home happy.
We as independent marketers can learn from these styles of advertising. Rather than just showing a list of 1000 things your product can do, why not make your ads memorable and entertaining? What if the prospect who rejected you today showed up at as your guest at a presentation next year because they remembered a deep quote regarding your product that they can relate to?
When making business cards, put inspirational quotes on one side. If you can sing, make your own jingle and record a commercial of you singing about your product. Download or make funny pictures, and watermark your website on them. Make your materials into something that people would keep and love to share with others. Can you imagine giving your prospect a business card with a joke on one side, then they show a friend who happens to need your product?
Make a nice day!